For Furniture & Mattress Retailers

They buy the bed from you.
The bedding, they buy somewhere else.

Top-of-bed is the highest-margin cross-sell on your floor — and most of it walks out the door to Amazon. Here's how to bring it back to your register.

A customer leaves with a beautiful new bed — and a phone full of bedding tabs.

$300+

Average top-of-bed sale you're not capturing on each bedroom set

45–55%

Typical retail margin on top-of-bed — and every set is incremental

~½

Of your bedroom buyers finish the room with bedding bought elsewhere

Run that across a week of bedroom sets and it's thousands in margin leaving with every customer who walks out.

+40%more bed frames sold

We A/B tested the impact top-of-bed had on our bed-frame sales. Dressing the bed didn't just add a revenue stream — it led us to sell 40% more bed frames.

Top 20 U.S. Furniture Retailer High Point Market, April 2026

Part One — The Opportunity

I

Why top-of-bed belongs on your floor.

You already sell the most important furniture in the house. Top-of-bed isn't a new category to learn — it's the finishing layer on the sale you're already making. Buyers think in three numbers. Bedding moves all three.

Close the Sale Faster

A bare mattress in an $1,800 bedroom set tells the customer the room isn't finished — and gives them a reason to keep shopping. A styled, coordinated bed cuts decision fatigue and shortens the time to a yes.

A made bed closes the room.

Raise the Ticket

Shown complete, the bed reads as one purchase instead of a stack of add-ons. Customers take the look as a whole — and units per transaction climb alongside the ticket.

"Most people take the bed as shown — it finishes the room."

Capture High-Margin Add-Ons

Bedding is a high-margin category — typically 45–55% — and every set is purely incremental. It attaches to a sale you've already closed, so it drops to the bottom line instead of cannibalizing it.

High margin, and purely incremental.

They just bought the bedroom. Don't make them finish the room somewhere else.

The fries-and-a-drink of furniture retail

A Complete Room, Under One Roof

Customers want to refresh the whole bedroom in one trip. Carry the bedding and you own the entire purchase — and the loyalty that comes with it.

A Showroom That Sells Itself

Coordinated beds make every vignette photograph and present better. The floor looks intentional, finished, and worth the price on the tag.

A Reason to Come Back Sooner

Bedding refreshes far more often than furniture. A textile category brings the same customer back through your doors between big-ticket purchases.

Part Two — The Partner

II

Why furniture stores partner with HiEnd Accents.

Plenty of vendors will sell you bedding. Few were built around your floor. We've spent two decades helping furniture and mattress stores add top-of-bed the right way — and most of the reasons stores stall are the exact things we solve.

Best Top-of-Bed SupplierFurniture Today & Home Accents Today · 2024 & 2025
Inc. 5000Fastest-Growing · Two Years Running
Family-Owned Since 2005Second Generation · Dallas, TX
1,000+ Retail Partners5,000+ SKUs Across Every Style
1

The Top-of-Bed Authority

Two decades partnering with furniture & mattress stores specifically — named Best Top-of-Bed Supplier by Furniture Today and Home Accents Today in 2024 and 2025. We know this category, this customer, and this floor.

2

We Help You Sell It — Not Just Ship It

The #1 reason stores stall is "we don't know how to merchandise bedding." So we don't just send boxes. Our in-house designers help you build the displays, coordinate the bed story, and train your team to present it. Tried bedding before and it didn't move? That's what was missing.

3

Every Style, Every Price — One Account

HiEnd Accents covers everyday luxury from contemporary to coastal to traditional, and Indigo Hill hits accessible price points that still look premium — together they match almost any furniture line on your floor. In Western markets, add Paseo Road and the exclusive Stetson Home line. One rep, one invoice, one relationship.

4

Low Risk, Fast Restock, Protected Margin

$500 first order, $200 reorders, 48-hour shipping from Dallas — about the cost and speed of a single furniture delivery. Want zero inventory risk? Dropship the full catalog. And a strict MAP policy plus our Price Match Credit Program keeps your margin intact.

5

Make It Yours

Stand apart from the store down the street with customization — from tailored package SKUs to full private-label programs — so the bedding on your floor is an experience competitors can't copy.

Two core lines for your floor — plus two more when your market runs Western.

Core

HiEnd Accents

Everyday luxury, from contemporary to coastal to traditional.

Core

Indigo Hill

Accessible price points that still look and feel premium.

Western markets

Paseo Road

Authentic Western, Southwestern & lodge design.

Western markets

Stetson Home

160 years of Western heritage — exclusively ours.