WESA Market: Paseo Road Shines With Debut of Tasha Polizzi Collection
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Fashion Meets Fine Home Textiles: Tasha Polizzi for Paseo Road
WESA was a fitting time for the launch party of our latest project: the Tasha Polizzi for Paseo Road Collection. Born out of a mutual love for the Western lifestyle, this collaboration re-imagines Tasha Polizzi’s iconic patterns into fine home textiles. The result? Ten new bedding collections that exude Western charm: Lee Western, Mariella, Mesilla, Patchwork Bandana, Pierre, Rosabel, Riverside, Sandra, Saratoga, and Settler.
These collections debuted with great success. Drinks in hand, both Tasha Polizzi and Paseo Road customers mingled around the showroom to admire the new pieces. Outside of the showroom, we were also thrilled to see this collaboration featured in some of our favorite publications: Cowgirl Magazine, Home Textiles Today, and Furniture World.
Below, you’ll get a closer look at the Tasha Polizzi for Paseo Road Collection that launched at this market:
Lee Western: Denim Dreams Come Alive
The Lee Western Bedding Set is a true standout, crafted from quality denim - a fabric rarely seen in bedding designs. It features a stunning print of repeating cowboy and Western motifs in soft creams and reds, popping beautifully against the light wash denim. Available as both a comforter set and duvet cover set, it can be paired with the matching Lee Western Euro Sham. For those looking for coordinating accents, there's also a teddy-backed Lee Western Throw and Pillow - already proving popular as potential holiday gifts.
Patchwork Bandana: A Quilt of Western Heritage
On the same showroom bed, you’ll also see the new Patchwork Bandana Quilt Set (bottom layer). This Western boho pattern is modeled after the patchwork design of a classic Tasha Polizzi skirt (shown below), with alternating tiles of red and blue paisleys. Its rich colors contrast beautifully against the lighter denim shades of the Lee Western Bedding Set.
This blue ensemble caught the eye of Shaley Ham (@westdesperado), who awarded our showroom bed with the Style Eyes Award. Thank you, Shaley!
Pierre Horseshoes: Equestrian Elegance for the Home
Next on the showroom bed above, meet the new Pierre Horseshoes Bedding Set, available as both as a premium sateen comforter set and duvet cover set. This dynamic print shows illustrated horseshoes and ropes intertwining across a textured white backdrop. Simple, modern, and playfully Western, this design comes in coordinating pieces: the teddy-backed Pierre Horseshoes Throw and Pillow, the supremely soft Pierre Horseshoe 350TC Sateen Sheet Set, and the matching Pierre Horseshoes Euro Sham.
Jack Polizzi of Tasha Polizzi praised this classic Tasha design, describing it as "Tasha meets Hermès" — now available for the home.
Mariella Chenille Jacquard: Bold Geometrics Meet Western Charm
Here, we have the eye-catching Mariella Chenille Bedding Set styled on the showroom bed above. Its bold geometric print is reminiscent of classic Paseo Road designs, rendered in a punchy Tasha-esque colorway: earthy browns, bright scarlets, deep turquoise and soft creams. As you can see, these designs also look great layered with denim blues and woven textures. For matching accents, you can layer on the Mariella Chenille Euro Sham. And for home accent pieces and holiday gifts, this design is also available as a teddy-backed Mariella Chenille Throw and Pillow.
We were particularly proud to see the Mariella Chenille featured in the DMC Apparel Fashion Show, where it made quite the memorable entrance. A studly cowboy model, clad only in boxers, carried our Mariella bedding set down the runway—a moment that earned the loudest cheers of the night. Whether the enthusiastic response was for the eye-catching model or our stunning bedding set is up for debate, but we like to think it was a winning combination of both!
Settler: Tales of the Frontier in Textile Form
On the same bed pictured above, we added the new Settler Quilt Set as a bottom layer. With its plush texture and colored scenes of cowboys in action, this illustrative design captures the adventurous spirit of Western exploration and discovery. Its matching pieces include the Settler Teddy-Backed Throw and Pillow.
Rosabel: Vintage Florals with a Denim Twist
If you lean towards florals and vintage-inspired colors, look no further than the Rosabel Bedding Set. Dainty and dripping with old-world charisma, this pale blue flower print bedding is printed on a rare denim fabric that provides both heritage and a satisfying tactile experience. It’s best layered with solid blues, pops of red, and matching pieces in the same print: the Rosabel Euro Sham (as seen on the showroom bed) or the teddy-backed Rosabel Throw and Pillow.
Sandra: A Breath of Fresh Air
Another introduction was the Sandra Bedding Set. This design showcases a classic Tasha Polizzi ditzy floral print, bringing a light and airy feel to the collection. The pattern features delicate, scattered flowers in a cheerful palette of yellows and blues, creating a refreshing and inviting atmosphere in any bedroom.
The Sandra set proved to be a hit among those seeking a lighter, more playful design option. Its versatile color scheme allows it to complement a wide range of decor styles, from country chic to modern farmhouse. The medium-scale floral print adds a touch of femininity without overwhelming the space, making it an excellent choice for guest rooms or master suites alike.
Teddy-Backed Throws and Pillows
As mentioned throughout this article, for each of the designs above, we've also introduced complementing teddy-backed throws and pillows. Each piece showcases an iconic Tasha Polizzi design on the front, paired with a plush boucle back for ultimate coziness.
Available in 8 distinct styles, these versatile accessories offer retailers a perfect blend of Western and English-inspired aesthetics with practical comfort. The range provides ample opportunity for cross-merchandising and seasonal promotions, particularly for holiday gifting and winter home décor.
With their unique design and dual-purpose appeal, these teddy-backed items are poised to become bestsellers, attracting both rodeo enthusiasts and dressage aficionados alike.
Riverside and Mesilla: Southwestern Stripes for the Modern Home
Last but certainly not least, we introduced two exciting serape designs: Riverside and Mesilla. These patterns, adapted from classic Tasha Polizzi apparel designs, bring the bold, vibrant aesthetic of traditional serapes into the home decor space.
The Riverside and Mesilla designs feature the characteristic bold stripes and vivid colors associated with serape textiles. Each pattern offers its own unique color palette and stripe arrangement, allowing customers to choose the look that best suits their style:
Currently, these eye-catching designs are available as teddy-backed throws and pillows, perfect for adding a pop of color and texture to any room. The teddy backing adds an extra layer of comfort, making these pieces as cozy as they are stylish.
The response to these serape-inspired designs was overwhelmingly positive, with many attendees expressing excitement about incorporating these bold, culturally rich patterns into their home decor.
As such, we’re thrilled to share that we plan to expand the Riverside and Mesilla lines. In the coming months, customers can look forward to seeing these vibrant patterns on a wider range of products, potentially including bedding sets, shower curtains, and other home accessories.
Celebrating in Style: The Tasha Polizzi for Paseo Road Launch Party
To commemorate the unveiling of the Tasha Polizzi for Paseo Road Collection, we hosted a lively launch party on Wednesday evening. The event drew an impressive crowd, including loyal customers, members of the press, and social media influencers. Guests had the opportunity to explore the new designs up close, feeling the quality and textures firsthand. We're incredibly grateful to all who joined us in celebrating this milestone, and we're thrilled by the enthusiastic reception of the collection. The success of the launch party has left us feeling inspired and eager for the future of the Tasha Polizzi for Paseo Road Collection.
Availability
The first run of Tasha Polizzi for Paseo Road pieces are expected to be available in December.
Limited quantities of the teddy-backed throws & pillows will be available in October, in time for the holiday gifting season!
Based on the response at WESA, we’re expecting very strong demand. We encourage early pre-orders to secure stock from our initial production run.
Looking Ahead: The Future of Tasha Polizzi for Paseo Road
While the debut of the Tasha Polizzi for Paseo Road Collection has been met with tremendous enthusiasm, we're thrilled to share that this is just the beginning of our exciting collaboration. The current range of bedding ensembles is only the first chapter in what promises to be an expansive and diverse product line. At January WESA, we plan to unveil an even broader array of pieces that will extend the collection beyond the bedroom. Customers can look forward to new bedding designs, as well as the introduction of stylish dinnerware and an array of home decor items, all infused with the distinctive Tasha Polizzi aesthetic and Paseo Road quality.
The Tasha Polizzi for Paseo Road Collection is here, and it's just the beginning. From bold geometrics to classic Western motifs, each piece brings a unique flair to your home. The enthusiasm at WESA was palpable, and we can't wait to expand the line in January with new bedding, dinnerware, and decor. Ready to transform your space with Western-inspired elegance? The collection is now open for pre-order. Don't miss your chance to be first in line for these stunning designs.
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