HiEnd Accents Welcomes Second-Generation Leader Elizabeth Orth-He as Director of Business Development
DALLAS, TX (January 25, 2024) — HiEnd Accents, a leading designer and creator of everyday luxury home textiles, is pleased to announce the appointment of Elizabeth Orth-He as Director of Business Development. Elizabeth will oversee the Territory Sales Team—responsible for building relationships and driving sales with the company’s extensive dealer network—and lead HiEnd Accents’ trade show strategy to help introduce its signature products to new markets.
Elizabeth, who is part of the founding family’s second generation, brings a fresh perspective that underscores HiEnd Accents’ continued commitment to growth, innovation, and serving its customers. She joins a seasoned executive team dedicated to expanding the company’s reach while maintaining its reputation for delivering beautiful, high-quality textiles.
“We’re thrilled to have Elizabeth on board to strengthen our sales efforts and enhance how we engage with our valued partners,” said Cynthia Zheng, CEO of HiEnd Accents. “Her blend of analytical expertise and strong leadership skills will help us evolve in ways that benefit both our dealers and the consumers who love our products.”
Elizabeth earned her Ph.D. in Chemical Biology from Cornell University and her Bachelor’s degree in Chemical Engineering from The University of Texas at Austin. Before joining HiEnd Accents, she refined her skills in strategic planning, project management, and organizational development at McKinsey & Company. Now, she brings that experience to a business celebrating two decades of success in the home textiles market.
“I’m excited to build on our 20-year heritage by working closely with our Territory Sales Team and key partners,” said Orth-He. “Together, we will continue to offer the everyday luxury that sets apart our signature brand, HiEnd Accents and our rustic brand, Paseo Road. The thing I’m personally most excited about is the opportunity to connect with our customers across the nation and introduce new customers to our designs.”
This announcement follows a year of significant achievements for HiEnd Accents, including recognition on the 2024 Inc. 5000 list of fastest-growing small companies in the United States and industry accolades such as Furniture Today’s Best Decorative Top of Bed Company. These milestones reflect HiEnd Accents’ momentum and dedication to delivering quality, innovation, and value to its growing customer base.
About HiEnd Accents:
HiEnd Accents designs and creates everyday luxury bedding, linens, sheeting, decorative pillows, and other home textiles. Founded in 2005 and based in Dallas, Texas, the company’s mission is to elevate customers’ lives through beautifully designed home textiles that deliver quality and value. For more information, visit www.partner.hiendaccents.com.
